Photographs for your Business Cards
First question is should you or shouldn’t you?
My belief is that this is an under-used tactic, I suppose there’s a sort of British reserve that says its a bit vain to put your own features on a business card.
But, if you’re like me, you’ve got 1,000’s of cards and frankly I can’t put an appearance to most of them.
I think your image on a business card will help you stand out and be extra memorable with the recipient of your card.
There’s also really strong evidence that when your marketing materials show you as a individual you get a greater rate of return of your marketing.
For years Viking Direct (one of the biggest suppliers of office supplies in the UK) featured Roger Halford, the one time|owner of Viking, because it personalized the business.
Second question: formal or informal?
That’s going to depend on your business, for women that’s less of an issue, a single outfit can cover both bases. For men, it’s extra complicated, with or without jacket, with or without tie. I think you have to put this in the context of your organization and whether you want to present a more traditional photograph or not.
If your type of business involves a special work outfit, let’s say a plumber, then use it. My cards, feature beautiful client images to showcase my work.
Personally I order from Moo.com. I am not paid to advertise them I just love the quality. I have ordered from Vistaprint and a couple of the labs I print pictures from but by far Moo is my favorite and very reasonably priced. Click here for Moo
Here is a quick design we created that is elegant and modern for a local real estate agent as an example: