Shonda Hilton
Shonda Hilton

Five reasons for choosing a professional photographer for your Personal Branding needs

Five reasons for choosing a professional photographer for your Personal Branding needs

OK, sometimes you need to explain to the boss why you’ve spent the money on a knowledgeable photographer, rather than spending the money buying his son/daughter a new camera…

This seems to particularly apply when it comes to the Corporate Head-shot – seemingly such a simple and innocent task, yet so easy for it to go wrong too.

1) Your photos will look professional

Some what indefinable, until you see an amateur photograph, then it becomes immediately obvious. You will look at least as excellent as your competitors, and with the right photographer, a whole lot better.

2) They won’t look cheesy

A professional photographer knows how to position a individual, how to arrange them and crucially how to interact with them to not get that “cheesy grin” look, but instead something instinctive, poised and friendly.

3) The camera only captures what it sees

And your professional will make sure that what is seen is properly lit, properly positioned, properly composed. As well as using many and varied bits of equipment for lighting and lighting control, simply their adventure in handling simple equipment will create a vast difference.

Depending on what you need they can bring a portable studio, maximizing the quality and your time. A plain portable studio can be used to capture photographs of all staff very quickly and efficiently.

4) Herding Cats!

Part of the job is making sure that all the pictures are captured within the opportunity obtainable and with smallest job interruption. A knowledgeable photographer knows how to sequence and manage the workflow – to make the most of their own time and yours.

5) It will pay for itself

Your professional will sit down with and discuss what kinds of photographs you need and what styles. Lawyers, bankers and financial folk need to look confident – but definitely not smug! Doctors, client reps, sales staff need to look approachable, friendly and knowledgeable. Company directors need to be assured, but not distant.

Remember you get what you pay for and what you ask for, so be clear with your photographer about how the images will be used – for web, for press, for magazines, for publications, for PowerPoint. The photographer will capture and prepare the images in distinct ways depending on how they will be used.

You can come to us to use our studio, or we have a full traveling studio so we can come to you. All images are retouched for those zits, wrinkles etc that you don’t really want 🙂

We recommend photographing as many people as possible through one shoot to keep your costs down.

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